'Lorax' sticks out at Friday B.O.

'The Lorax'Universal's "The Lorax" may be eco-friendly, nevertheless it shown itself competitor-hostile since it beat back all comers with $17.4 million at yesterday's domestic B.O.New three-day estimations hold the Dr. Seuss-inspired fable coming at $60 million, poising it to smash the last opening weekend records with an Illumination Entertainment film (2010's "Wretched Me" with $56 million) too for a Seuss property (2000's "How a Grinch Stole Christmas" with $55 million).Extended-term, however, "Lorax" will have to earn greater than $341 million worldwide to upset "Grinch's" lifetime record.In second, Warner Bros.' "Project X" acquired $8.2 million Stateside, $1.15 million which from Thursday evening time tests. Inside a pace just before anticipation, "Project X" should land just north of $20 million through Sunday.Relativity's holdover and last frame's champion "Act of Valor" acquired $3.8 million Friday for just about any domestic cume of $35.3 million. Together with just a little ways behind, Uni's "Safe House," Lionsgate's "Good Deeds" and Sony's "The Vow" produced a 3-way match the vicinity of $1.9 million. Contact the number newsroom at news@variety.com